The Significance of Trust as a competitive advantage.
According to many instances, Trust is the new black. It is widely discussed in various frameworks: public trust, organizational trust, individual/employee trust and zero-trust (mostly in tech & AI context). There are many things that create mistrust at the moment: a war in Europe, tensions in the Transatlantic relationships, fear of AI, economic instability etc. We need to consider how to prepare ourselves for the future, and how to maintain and uphold trust in the European context; public trust to Universities & their appeal, our employees’ trust to Universities as employers in order to ensure a competent workforce in the future and our users’ trust to AI based digital solutions. What should we / could we as institutions & IT Leaders do, to ensure a positive development in the area of trust instead of widening the gap? How should we prepare ourselves for the worst-case scenarios? How do we turn this to an opportunity and perceive trust as a competitive advantage?
